At Sit ‘n Sleep, our goal is to help Southern Californians lead happier and healthier lives by improving the quality of their sleep. To help us accomplish this, we had the San Francisco-based market research company Survata conduct a survey of more than 500 Californians who are 18 years of age or older to learn more about their mattress buying habits and preferences. The results of the survey, along with a few comments from Sit ‘n Sleep store managers and Sleep Consultants, are summarized below. Some of their findings were quite surprising.
People Who Have Never Purchased a Mattress and Why
The survey revealed that although the average respondent has purchased 3.5 mattresses during his or her lifetime, and 45% of them report having made their first purchase before the age of 24. However, almost half of those surveyed (48%) had never purchased even a single mattress. What’s more, over 20% of those who hadn’t bought a mattress indicated they’d never even considered buying one. Among the reasons given were sleeping on hand-me-downs, futons or air mattresses, but the number one reason for not having bought a mattress is that they simply assumed mattresses were too expensive. Evidently, they haven’t visited Sit ‘n Sleep.
Here’s what the manager of one of Sit ‘n Sleep’s Southern California brick and mortar locations had to say when asked why so many people think that mattresses cost too much:
“At Sit ‘n Sleep, every day is a sale day. People who assume shopping at a mattress discounter like Sit ‘n Sleep is expensive obviously haven’t visited one of our 38 mattress superstores. We’ll beat any competitor’s advertised price. Set-ups are always free, there’s free local delivery on purchases of $399 or more, and we won’t charge you to haul away your old mattress, frame and foundation. What’s more, our financing options can’t be beat, even if you have less than perfect credit. ”
How Often do People Replace Their Mattresses?
The largest group of respondents (43%) indicated they buy a new mattress every 5 to 10 years, while 13% replace their mattress more often than every 5 years. Over 40% of those who replied to the survey reported keeping their mattresses for more than 10 years. Amazingly, 10% of them indicated they have been sleeping on the same mattress for 20 years or more. It was also surprising to learn that two-thirds of people who have kept their mattresses for over 10 years say they’re still happy sleeping on it, while the remaining one-third indicated dissatisfaction with their present sleep system.
How Often Should Your Mattress be Replaced?
Sit ‘n Sleep’s City of Commerce mattress store and clearance center manager Joe Shaw says, “The life of a mattress varies based on the habits of individual sleepers. If your mattress is more than eight years old, it’s definitely time to have it replaced for health reasons, as well as sleeping comfort. All Sit ‘n Sleep locations have Sleep Consultants on duty who are always available to help shoppers choose a mattress that’s the right size, type and comfort level for their individual situation.”
Jack Armstrong, a Sleep Consultant at Sit ‘n Sleep’s Culver City location, pointed out that anyone who’s been sleeping on the same mattress for more than eight years will be amazed at the advances in mattress comfort and support that have been made in recent years. Armstrong went on to say that after testing one of the quality mattresses from manufacturers like TEMPUR-Pedic, Sealy, Serta and other well-known brands available at Sit ‘n Sleep, that worn and tired old mattress they’ve been sleeping on will never feel the same to them again.
How Much are People Willing to Pay for a New Mattress?
The Servata survey concluded that slightly more than half (51%) of the respondents would be reluctant to pay more than $500 for a new mattress. Of the remaining half, 32% would be comfortable paying between $500 and $1,500. On the high end, there were a few respondents who would be willing to spend $4,500 or more to replace their old mattress. Here’s the full breakdown:
- Less than $500 – 51.0%
- $500 to $1,499 – 32.4%
- $1,500 to $2,499 – 6.7%
- $2,500 to $3,499 – 2.8%
- $3,500 to $4,499 – 1.0%
- $4,500 or more – 6.1%
Brad Jones, another Sit ‘n Sleep store manager had this to say after seeing the survey results: “Our everyday low prices and huge selection of quality mattresses means all 38 Sit ‘n Sleep superstores have the right mattress for all body types at prices to fit just about any budget, regardless of how small.”
Sit ‘n Sleep carries a huge selection of quality name brand mattresses in sizes from Twin to California King, in comfort levels ranging from ultra-plush to extra firm, at prices starting below $300. In addition to the huge sales with deeply discounted prices on Memorial Day, Fourth of July, Labor Day and other major holidays, every day’s a sale day at Sit ‘n Sleep. Our online only specials offer savings that simply can’t be matched anywhere else. What’s more, we’ll beat any competitor’s advertised price for the same brand and model.
What Keeps People from Replacing Their Old Mattresses?
The majority of those who took part in the survey (56.5%) said price was the primary reason for not buying a new mattress, while 15.6% delayed replacing their mattress because they felt shopping for mattresses was inconvenient. The remaining 27.9% cited other undisclosed reasons for postponing their purchase. Susan Keller, another Sit ‘n Sleep store manager, points out that “Whether it’s online or in one of our superstores, shopping for a mattress at Sit ‘n Sleep is fast, easy and affordable, and it’s also convenient. No matter where you live in Southern California, there’s a Sit ‘n Sleep nearby that’s open 7 days a week. Sit ‘n Sleep believes in providing great customer service, which is why trained and knowledgeable Sleep Consultants are always available to answer customers’ questions and help them select a mattress that’s the right size and comfort level. We plan to use what we learned from the survey to provide our customers with an even greater selection of quality mattresses and sleep related products.”
Buying a Mattress Online
Almost 70% of the survey’s participants bought their last mattress from a mattress specialty store or big box retailer. Of these, less than 10% were purchased from an online retailer, despite the convenience and sometimes lower prices that can be found online. When asked hypothetically what would cause them to buy their next mattress online, 37% said convenience, 34% replied price and 21% felt they could find a wider range of choices online. Sit ‘n Sleep offers the best of both worlds, since shoppers can visit a nearby retail outlet, speak with a Sleep Consultant, test various mattresses and still take advantage of Sit ‘n Sleep’s online only specials by logging on the Internet and ordering at home.
Sit ‘n Sleep makes buying a new mattress simple. For more than 40 years, we’ve been providing consumers with quality mattresses, bedding and accessories at unbeatable prices. We carry a huge selection of name brand mattresses in a full range of sizes and comfort levels. Our knowledgeable and experienced Sleep Consultants will be pleased to answer your questions and help you select the mattress combination that’s best for your unique situation. Delivery is free for all purchases over $399, and same day delivery is available within 25 miles of a Sit ‘n Sleep warehouse.